Dor Sela
I help consumer brands build stronger businesses. Working with founders, CEOs, and boards, I bring an experienced operator’s perspective to brand positioning, retail and channel economics, and the decisions that shape profitable growth.
I work with emerging brands building their foundations and established businesses preparing for their next chapter—whether that means scaling, strengthening commercial performance, or preparing for a change in ownership.
My perspective combines 15 years in global consumer-brand marketing and management with hands-on experience helping startups scale. I understand both the discipline of large organizations and the resource constraints of entrepreneurial businesses.
I bring those perspectives together to help leadership teams set priorities, challenge assumptions, and turn strategy into practical commercial decisions—without losing the entrepreneurial energy that made the business successful.
Outside my advisory work, I’m usually mountain biking in Colorado, spending time with my family, or sharing my experience with students at CU Boulder’s Leeds School of Business.
Selected Board & Advisory Roles
How I Help
Strategic perspective. Hands-on when it matters.
I work with founders and CEOs of emerging and midsize consumer brands, combining experienced counsel with practical involvement. Depending on the need, I serve as a sounding board, work directly with team members at the CEO’s request, or take the lead on a specific project or deal. My involvement is grounded in an ongoing advisory relationship, with the flexibility to work closely on specific priorities as they arise.
Brand Positioning & Marketing Capability
Sharpen your positioning and build the marketing capabilities to support it. Set clearer priorities, develop stronger plans, and help the people responsible turn strategy into action.
Awareness, Community & Partnerships
Find smart ways to build awareness and community—from campaigns and collaborations to creator and celebrity partnerships. I can help assess the opportunity, shape the terms, lead negotiations, and close the deal when needed.
Retail Expansion & Commercial Performance
Navigate retailer opportunities, prepare for buyer conversations, and build practical launch plans. Connect the work of securing a listing with the channel economics and marketing support needed to make it worthwhile.
Teams, Talent & Critical Decisions
Define the capabilities your business needs, evaluate key hires, and work through consequential growth decisions. Where useful, I work directly with team members to strengthen plans and solve specific problems, with the CEO setting the scope.